at the lego group, our mission is 'to inspire and develop the builders of tomorrow'. our most famous product to do so is the lego brick - an amazing play system for both kids and adults! \\we operate as an integrated, full value-chain company - from development, via manufacturing to marketing, sales and distribution of play experiences to consumers globally through a variety of channels; via fantastic retail partners, numerous digital platforms, lego brand stores, educational channels and as much direct interaction and engagement with lego fans everywhere as possible.\\we also try our best to be a great company to work for; fun, fulfilling and always challenging as we compete in a fast moving market and industry for the hearts and minds of our consumers. \\one great thing about working for the lego brand is that everybody seem to have their own little story about a lego experience. it's one of the most well-known and trusted brands in the world and creates smiles on childrens faces, through an estimated 5 billion hours of good play every year.
consumer goods
