strategic messaging formula™\\believe it or not the process of creating an effective strategic marketing program is actually scientific. all you need to do is follow the strategic messaging formula™. the challenge is you've been taught to believe that marketing is an art and that you need a team of creative people to invent funny, quirky, entertaining, or any other type of creative content to use in your advertising and marketing but this is simply not the case. \\years ago there was a marketing acronym used called aida, a-i-d-a. it stood for attention, interest, desire, and action. in rich harshaw's book called, "monopolize your marketplace" rich updated this formula and called it the "marketing equation". both of these systems worked well for years and still do. however, in today's internet age with so much information being disseminated online and with incredible software tools available to us, along with our own testing in the strategic marketing consultants network, we have refined this system even further. \\we call this scientific method for creating comprehensive marketing systems the strategic messaging formula™ and we use it exclusively within the strategic marketing consultants network to generate industry-leading results for all of our customers, no matter their industry. \\ultimately, the goal of the strategic messaging formula™ is to cause your customers and prospects to draw this important conclusion that you may have heard several times already: "i would have to be completely crazy to work with anyone but you no matter the price." \\don't you want your customers and prospects thinking that way? of course you do! so let me show you how this works. \\the strategic messaging formula or smf for short has six components. let me introduce them to you real quickly. capture, connect, incentivize, educate, offers, & automate
marketing & advertising
