groupm next is the forward-looking, innovation unit of groupm, the leading global media investment management operation that serves as the parent company to wpp media agencies including maxus, mec, mediacom, mindshare, as well as catalyst online and xaxis.\\together with our agencies, we focus on the curation and application of insight-driven media solutions connecting established and emerging platforms, especially online, mobile, social and addressable. our unit also concentrates on technology innovation, activation and deployment of best practices to help our agencies and their clients take advantage of the right opportunities in new media industry environments. additionally, we conduct groundbreaking research to deepen understanding of consumer behavior and channel engagement in order to provide our agencies, clients and the marketplace with a multi-dimensional view of the media ecosystem and opportunities.\\brand marketers need insight, in context, to make continued informed decisions. with focus on areas critical to brands today, we support the innovation of our agencies and provide insights on where brands should be allocating and optimizing to drive performance for tomorrow. \\discover our work and read more about us at www.groupmnext.com.
marketing & advertising
